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The story of Jule’s began in 1962 on Westside Avenue in Jersey City, where Pa Vitelli first opened the doors to Jule’s Italian Restaurant. For over four decades, Jule’s was more than just a local eatery; it was a neighborhood landmark where the air was thick with the aroma of slow-simmering tomatoes and the sounds of family gatherings. At the heart of it all was Pa’s legendary tomato sauce—an 'outrageous' small-batch creation that powered the restaurant’s towering lasagnas and famous chicken parms. Today, we—brother and sister duo John and Laura Vitelli—carry that legacy forward. We’ve traded the restaurant kitchen for the jar, but the mission remains the same: simmering those same premium ingredients in small batches to bring a spoonful of Jersey City history and 'red sauce perfection' to your family’s table.
Even if you weren’t lucky enough to grab a booth at the original restaurant, you can still experience the ‘red sauce perfection’ that put Jule’s on the map. We’ve meticulously channeled our father’s 1962 recipe into every jar, simmering premium ingredients in small batches to achieve that authentic, ‘cooked-all-day’ taste. Today, we invite you to bring home the famous flavor of Jersey City with every 16-ounce jar of Jule’s Tomato Sauce—the best tomato sauce in a jar, period.
No one has to know you didn’t spend all morning standing over the stovetop; consider it our little secret. With Jule’s, it’s never ‘just’ tomato sauce. It’s the 'did Ma make this?' staple that carries the soul of a 1962 Jersey City kitchen directly to your table.
Every 16-ounce jar boasts a thick, velvety texture and a bright, premium tomato flavor—hearty enough to stand on its own and perfect for a sneaky spoonful when no one is looking. Whether you’re layering it into a family lasagna passed down through generations or crafting a modern shakshuka, Jule’s provides the foundation for 'outrageous' quality.
Designed for the kitchen maven and the novice alike, Jule’s makes 'fresh-cooked' achievable on any night of the week. It’s the ultimate token sauce for your finest recipes, and just as ideal for dipping a warm crust of bread. At Jule’s, we leave no one behind—because everyone deserves a taste of red sauce perfection.
Whether you’re honoring the classics with spaghetti and meatballs or crafting a modern plant-based feast, Jule’s is the definitive choice for your kitchen. Our sauce was born for the greats: towering lasagnas, bubbling chicken parmesans, and artisan pizzas. But the magic doesn’t stop at pasta.
Use Jule’s to elevate a hearty bolognese, simmer stuffed peppers, or brighten a fresh seafood cioppino. It’s even the perfect finishing touch for roasted vegetables or a comforting bowl of tomato soup. Available in five distinct flavors—Classic Red, Classic Vodka, Spicy, Dairy-Free Vodka, and Pizza Sauce—the possibilities are as rich as our history. Explore our product pages for pairing ideas, or dive into our family recipes to find your next meal-time inspiration.
Every batch of Jule’s is a masterclass in balance—a soulful harmony of vine-ripened tomatoes, aromatic herbs, and hand-selected spices. We let the natural sweetness of our premium tomatoes take center stage, accented by a bright pop of fresh basil that enlivens the palate without ever stealing the show.
We pride ourselves on crafting a sauce that is both luscious and full-bodied—a 'red sauce perfection' that feels indulgent yet remains incredibly versatile. It is designed to be the ultimate companion to your culinary creations, offering a clean, bold foundation that complements everything from a delicate seafood linguine to a hearty, generational lasagna.
At Jule’s, we believe you should never have to sacrifice your health to indulge in a legendary meal. Our sauce is a testament to clean-label perfection: naturally No Added Sugar, Non-GMO, Vegan, and Gluten-Free.
We use only the ingredients we are proud to serve at our own family table, starting with premium vine-ripened tomatoes and pure olive oil. Our label is simple and transparent: tomatoes, basil, onion, garlic, olive oil, salt, and pepper. That’s it. No artificial fillers, no 'gunk,' and no seed oils—just wholesome, 'outrageous' flavor that delivers a truly homemade taste. It’s the kind of integrity you can feel good about sharing with your family and friends, one delicious spoonful at a time.
Since our 1962 beginnings, Jule’s has continued to evolve while staying fiercely loyal to our roots. We were proud to expand the Vitelli family lineup with our Classic Vodka and Classic Spicy sauces—flavors that have since amassed the same devoted following as Pa’s original recipe. Today, our full suite of five varieties offers a 'red sauce perfection' for every palate.
While Jule’s is masterfully balanced to be enjoyed 'as-is' right out of the jar, we encourage you to make every meal your own. Whether you’re cooking for a crowd or indulging in a quiet weeknight dinner, we are honored to ship the taste of Jersey City directly to your doorstep. Thank you for supporting our family business and helping us keep the 'red sauce institution' alive. Let's eat like family.
Jule's Tomato Sauce is made with only the highest quality ingredients, ensuring it tastes just like homemade. We have taken the time to perfect our recipe by selecting only vine-ripened tomatoes and pure olive oil, and our sauces contain no added sugar for a taste that is both natural and delicious. We have put in the effort to jar this special recipe so you can enjoy it whenever you wish!
* Classic Vodka sauce contains milk
* Dairy-Free Vodka sauce contains coconut